​Due to the location and size of this home, the homeowner and I wanted to create a property that guests would want to "market themselves". By creating spaces designed to look good on social media, larger groups of guests not only booked this property on a consistent basis, but more than 30% of bookings were from word-of-mouth marketing. Unique surprises, such as an interactive hat wall that allowed guests to choose from a variety of hats to wear, helped create a welcoming and exciting environment that guests felt the need to talk about long after checkout.

Through creative design and efficient management, this property averaged a 56% occupancy rate.